A sectoral evaluation based on the relationship between reputation management and aviation training

The word reputation literally contains prestige-expressing concepts such as dignity, reliability, quality, value, continuity and ethics. Commercial institutions and organizations want to be remembered with these concepts. Companies with these values know that their brands will be permanent and preferred in the industry, so they choose to manage all the functions required for corporate reputation with a professional perspective. Employees are one of the most important functions in corporate reputation management, an important actor of marketing communications. In particular, the abstract product produced in the service industry makes customers see the people who make the service as the representative of the brand. In this study, a review was conducted on whether the Civil Aviation Cabin Services programs, which were opened in Vocational High Schools to provide qualified manpower to the sector, meet the expectations of the aviation industry on the axis of reputation. In-depth Interview has been selected as the research method and purpose sample has been used. While the research questions were asked to the cabin services managers of the airlines and the managers responsible for the training of the Civil Aviation Cabin Services program, their opinion about the Academia and aviation sector were received, in addition the sectoral audit manager was asked a specific question about the sectoral audit function and his thoughts were taken. The research concluded that in the training given in Civil Aviation Cabin Services; that the high level of foreign language knowledge, accreditation of the curricula of SHKH programs, the instructors' sector experience and SHGM certificate, the establishment of a common platform that will bring the sectors together, the Academy-Sector cooperation, the renewal of SHKH programs are important in terms of reputation management in aviation education. The research has shown that when discussions with participants were evaluated, Vocational Schools Civil Aviation Cabin Services Trainings and Aviation Industry Corporate Reputation Management components intersect in a complementary location and contribute positively to image and brand value of the two sectors.