Investigation of Ivan Chermayef's impact on graphic design

In this study, the life, works of famous designer Ivan Chermayeff, who is among the masters of the art of graphic design, and his contribution and influence to the art of graphic design are presented by examining his works. For the work analysis, the method followed was handled with the archive scanning method, and it was ensured that every detail from the artist's family life to his working style was included. As a result of the study, there is a cumulative evaluation of the information obtained by using the archives about Chermayeff's life and works, his perspective on graphic design art and the innovations he brought. According to this evaluation, with his prominent works on brand identity, the use of typography has been provided to make sense of the sociology of the customer and brand relationship. Key Words: Chermayeff, Graphic Design, Typography