A research on analysis of greenhouse vegetables consumption in urban area of Izmir province

The aim of this study was to analyze household consumption, consumption trends and preferences of fresh greenhouse vegetables in Konak, Karsiyaka and Bornova districts of Izmir. For this purpose, data have been evaluated by survey method from 139 household members which live in Karsiyaka, Konak and Bornova district. In data analysis, firstly the demographic and socio-economic characteristics of the households have been determined, and then the purchase and consumption behaviors of their for greenhouse vegetables have been analyzed. The important factors for purchasing and consumption of greenhouse vegetables and future trends and expectations of households have been assessed from the Likert scale. Fuzzy Comparison method have been used to determine the criteria of households to purchase greenhouse vegetables. Logistic regression (logit) models were formed in the analysis of socio-economic factors affecting greenhouse vegetables consumption of household. According to the results, 67.63% of household members were female and 32.37% were male. The average monthly income of households was calculated as 4554.32 TL. It was determined that 49.64% of the household members were knowledgeable or very knowledgeable and 31.65% determined as less knowledgeable about greenhouse vegetables. The most important criteria that households take into account the consumption of greenhouse vegetables is freshness. This has been followed by hygiene, taste and flavor. The most important criterion for households in the purchase of greenhouse vegetables was price, while other important criteria are color, shape, smell and flavor respectively. It was determined that some household members do not consume greenhouse vegetables because of hormones and chemical substances. The possibility of consumers consume greenhouse vegetables positively affects the number of individuals in the family and the household income. Determination of the greenhouse vegetable consuming of householders, researches in different regions affects consumption amounts and factors consumption and giving direction to greenhouse vegetable cultivation during the production and marketing stages.