Consumption society created by capitalism: Human integrated with the meta phenomenon

The capitalist system, which sprouted within the feudalist system, has caused great and effective formations from the past to the present. From the very first moment of its emergence, the social structure has been significantly transformed with the impact of economic, social, political and technological developments. In particular, the Industrial Revolution, which was the turning point of the wheel in the system, and mass production in parallel with it, enabled an increase in the production of the proletariat, which was detached from agriculture and formed cheap labor in factories. In the face of such serial and diverse production, a consumerist social structure has emerged. In this context, in the first part of the study, the capitalist system is discussed in a historical perspective, the basic elements that characterize the system and a number of developments that have been effective in the rise of this system that maintains its hegemonic power are included. In the second part of the study, the consumer society created by capitalism is analyzed. The main factors in the emergence of a society dependent on consumption are presented and the inseparable link between capitalism and consumption is tried to be revealed. In the last section, the process of transformation from commodity-labor to commodity-body and finally to commodity-human is discussed within the framework of digital capitalism and the human figure integrated with the commodity is revealed. The aim of this study is to understand capitalism in a historical perspective and to discuss the commoditized human being in the consumer society it has created. Therefore, this study examines from a theoretical perspective how human beings become a commodity in the consumer society created by the capitalist system. Keywords: Capitalism, Commodification of Labor, Consumer Society, Commodification of the Human