Analysis of marketing sales and distribution expenses in chemical fertilizers
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Abstract (EN)
Many firms which work within a dense competitive environment in the samesector carry out modern marketing techniques in order to maximize their profits andsurvive in the trade world.The producer and seller firms , competing with each other during this process,pay themselves the sales, marketing and distribution expenses of their productswhich are compulsory until the last step on which the final consumer buy andconsume the product. And they have to reflect those expenses on cost.All kinds of marketing and sales instruments, applied on products and are forthe intermediary firms or consumers, are the major factors which make the firm goone step further than its rivals.That sales, marketing and distribution work in harmony will minimize theexpenses related to these criteria and this, as a result, will have positive effect on theprofitability of the firm.It?s important to minimize the ratio of those expenses to the firm?sendorsement The systematic and regular control of those expenses is provided in?single order calculation plan?. The formation of the system in the correct way willmake those expenses to be reflected on costs in a suitable way.Those expenses are applied in chemical fertilizers sector as well as they arevalid in many trade branches.
Author
Hatice Öztekin
Institution
How to Cite
Hatice Öztekin (Master Thesis). Analysis of marketing sales and distribution expenses in chemical fertilizers, 2006, Manisa Celal Bayar University.
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