An application about the usage of pictograms in home marketting

A lot of visual proclamations, encountered in daily life, transmit the messages healthfully taking form in accordance with perception. These visuals, which aim to enable the lives of people, have improved changing in the ages from past to today borning from the needs of intelligence instict. Visualisation of abstract notions were never put away so as to percept earlier than writing and enable to transmit the messages openly; on the contrary it removed communication problems on the areas where there is communication scantiness being used internationally.These visuals which enable international communication are named as `pictogram?, they are used for simplifying, informing and transmitting messages in marketing sector. Pictograms, which are common language, meet the needs of knowledge acquisition without exception of making language, religion, race distinction. Basing to the developing technology and globalisation, any person can attend whatever she wants and whereever she is by virtue of pictograms all over the world.Some of the elements which arrange communication life in marketting sector are home placards, announcements and pictograms. However, the cause of absence of adequate useful pictograms, so as to solve the problems between buyer and saler in this matter, contsructs the reason of this survey. For that purpose in this research, first section includes general analysis of the research. In second section, some concepts are informed detailedly about pictograms in trading areas and home marketing and some concepts such as pictogram, the historical development of pictogram, points to consider of using pictograms, the features of pictogram, used areas, the comparement and contrasting features the concepts of sings, symbol, embodiment, indicator, semiotic and semiology.In third section of the research, the problems of home marketing are tried to solve with original workshop samples, writing the informations of the home to a paper and hanging it to the window. In the pictograms some points to consider are taken in consideration, and on the light the informations and analysises which are acquired at the end of the research applications are made.Key Words: Pictogram, Visual Communication Design, Home Marketing, Communicaton