A decision support system for small medium sized firms for determining corporate strategy

ABSTRACTMS THESISA DECISION SUPPORT SYSTEM FOR SMALL MEDIUM SIZED FIRMS FORDETERMINING CORPORATE STRATEGYŞile CÖMERTPAYÇUKUROVA UNIVERSITYINSTITUTE OF BASIC AND APPLIED SCIENCESDEPARTMENT OF INDUSTRIAL ENGINEERINGSupervisor: Assist.Prof.Dr Oya H.YÜREGİRYear 2006, Page 109Jury: Assistant Prof.Dr.Oya H.YÜREGİRAssociate Prof.Dr.Rızvan EROLAssociate Prof.Dr. Sami ARICAAltough determination of goals and action plans have been carried out bymany enterprises, strategic planning is still the hardest process to follow up. Manystrategic decisions cannot be pointed out easily by decision-makers. Threaths,opportunities, problems and solutions are exist on the minds of managers.Within this study, a decision support system which can be used not only atthe stage of strategic planning and at the processes of strategic development,appropriate for receiving updated reports and can be updated easily by SMEs hasbeen taken as a goal.The strengths and weakness and the opportunities and threaths that mayeffect the enterprise has been connected with the goals and targets of the enterprisewith the help of the questionnaire results derived by the experts comments, and thena software that advises suggestions for any single opportunities and strengths andprecautions for any single threats and weaknesses has been developed accordingly.This sofware is delevoped using SQL8 and Visiul Basic , its validity is testedby 8 managers and consistent result are seen. And also its user friendly view,easiness of usage, aim and result consistency and also constant update showed thatits very advantageous then other applications can be found in the market.Key Words: SWOT, SME, Strategy, Quantitative SWOTII