Strategic marketing management in clubs and an application in Kemer Golf and Country club

Clubs, one of the main activity centres in the hospitality industry, exist for their members. Because of satisfying their members, needs and wants and overcoming rapidly growing competition, great importance has been given to strategic marketing management. Strategic marketing management process is formed from strategic analysis, strategic planning, implementation and strategic control functions. Since clubs somewhat differ from other hospitality business, strategic marketing management functions have been applied by considering these differences and it is necessary to work on each function as much detailed as possible.