Creating global brands and implementations in Turkey

Globalization is at a crossroads, and businesses are now entering into a major war. We must take some very aggressive action because at this very second, we have already entered a new frontline where there are brand-new rules.It's time to rethink global branding. Such "global" strategies now rule marketing. Nowadays firms know that is not possible to isolate themselves out of new-worldwide-rules. In a research project involving 3,300 consumers in 41 countries, the researchers found that most people choose one brand over another because of differences in the brands' global qualities. Rather than global characteristics of their brands, it's critical for firms to manage those characteristics, because future growth for most companies will likely come from foreign markets.International firms must take into consideration the host country?s culture with politic and legal factors. A worldwide brand enables to its firm a better image, more sales figures and force.Being a global brand means that managing well both internal and external factors at the same time. In our rapidly-going-global-world, these factors have gained more complexity and variety. In this study, aiming at indicating the firms the steps be taken in global-brand-road have been analyzed.KEY WORDS:1) Internationalization, 2) Globalization, 3) Brand, 4) Global Brand,5) Turquality Project.