The effect of the elements of corporate identity on teachers' preference of a private school: A research on Ted Antalya College

Just as every person has an identity, the notion that corporations need to form their own identity and define the crucial parts of this ID has revealed the concept of 'corporate identity'. Corporate identity studies have shown that this concept should be in corporation with some other elements with a corporate point of view instead of applying from an only perspective. Over the years, it has been provided several inputs into the corporate identity literature as an example of these kind of studies. This study has been carried out with the aim of defining the effects of the corporate identity and its elements on teachers' preference of a well-known private school in Antalya which is also a rooted and institutional in Turkey. In recent years, the increases in the number of the private schools and the competition that it has brought about have created a need in terms of qualified teacher. This has extended teachers options in terms of private schools. The fact that the number of identity studies that are similar to this research is few, makes this research important in terms of contributing to the literature. The lack of a similar study in the literature has also made this research a crucial case in terms of its contribution. This research has been carried out in TED Antalya College with 15 teachers from The research was carried out at TED Antalya College and was carried out by in-depth interviews with 15 teachers who have been working in the school for 1 to 13 years. These interviews were conducted with the teachers in the school environment. In this context, the collected data and findings are aimed to be interpreted within the scope of the literature. In the research, the answer was asked to ask which elements of the institution's identity were most effective when the teachers preferred the institution. Interview questions were grouped according to these items and asked. A number of common or similar answers given by each group of interviewers were quoted in the light of the literature and the answer to the questions of the researcher was answered according to the findings. Keywords: Corporate Identity, The Elements of Corporate Identity