Corporate culture and transformational leadership method's effect on product innovation

Today, when the change is phenomenal fast and for the institutions to keep pace with this speed, they need to have a solid foundation. There is a change not only technologically but also at all levels of social and institutional life. To be succeeded in this changing environment, the corporates should have a well-structured management style and culture. Corporate culture differentiates an institution from other institutions and thus determines the institution's perception, thoughts and behavior. And corporate culture from the lowest level to the highest levels of the organization reflects the philosophy of the employees by ensuring compliance with internal integration and external environment. The institutional culture evaluated in this context is accepted and shared by the institutional members; constitutes assumptions, values, symbols, interpretations, slogans, elements of material culture, and the whole of enterprise applications. Innovation in recent years led to further research in the literature and caused more investment in the business world. Technological developments in life made innovation one of the main items of the business world's agenda. Institutional culture, on the other hand, continues to be a concept that has attracted attention and research. However, in the literature of corporate culture in recent years, there are many studies related to innovation. There are many studies related to institutional culture and innovation, but there is no consensus on the determinants of institutional culture that support innovation. In this study, when considering the impact of transformational leadership style of product innovation, on the other hand, the relationship with the corporate culture of transformational leadership style was also investigated. The study consists of five main sections. In the first chapter, Corporate Culture; in the second part, Transformational Leadership Style, in the third section, Product Innovation is discussed. And in the fourth part, related studies in the literature and the last part revealed the results of the research. Keywords: Corporate Culture, Transformational Leadership, Innovation.