University-industry cooperation in view of corporate image and an application in Kutahya

Corporate Image means an image that is formed in the mind of people about various corporations. It is known that forming a positive image in our competitive condition is an important factor that affects the long lasting relations. This case is also true for education institutes like universities. The positive state of image or the high image acceptance will help the corporates to reach their goals easier. That is why, the universities which has a wide effect on the public should be the centre of attraction, and should have positive and high based corporate image to give more qualified graduates.The industrial sector is the basis of economical development in countries like Turkey that are developing. The industry has duties like creating values for the investors, producing useful products and making innovative production. Universities are institute that are doing education, training, research and development. The industries though, are corporates doing activities using the national sources for economical and social purposes by using the information. Supply and demand relations occur between the industry and the university at this point. The cooperation of university and industry to reach common goals is called university-industry cooperation. The creation and running of the university-industry cooperation has variables like, the vision of the parties to the subject and their expectations. The effects of the corporate image of universities on the cooperation from the view point of industries are researched in this study. The observation of industry on the university?s image, and the problems they live during cooperation, and their expectations are tried to be found out and some advices are given to the universities about corporate image in university-industry cooperation.Key Words: Image, Corparate Image, University, University-Industry Cooperation.