Corporate reputation and the case of Anadolu University

In today?s business environment, as the formation of highly competitive markets by theeffects of globalization, a corporate?s continuation and stability are highly depend on itssome ?unvisible values? besides the financial performance. One of the most importantunvisible value of a corporation is, its corporate reputation.At this study, Anadolu University?s corporate reputation held by the views of itsstudents and staff. At the end of the study, it?s clearly observed that the AnadoluUniversity has a positive corporate reputation in terms of its students and staff?sperceptions.According to the results, university?s staff have a quite positive perception about theircorporation, nonetheless, university?s students have a less positive perception ofcorporate reputation about their university.n