Magazine ads for luxury brands: An analysis of Louis Vuitton and Vakko ads

The people have lived together with images and messages since the existence of humankind. Associated with emerging advertisement concept, each person had became consumer and brand custom. However, brands wants to seem as object of desire against to consumers. Even if not necessity line, the brands strive to stick in consumer's mind. In an attempt to perform this aim, they takes advantage of advertisements. The aim of advertising is to catch consumer's attention, remembered easily and increasing the consumption. Nowadays, when the advertisements are examined, subliminal advertising have significant influence on consumer such as colors, typefaces, fashion models, character analysis of models, point of photos, clothes, accessories, background, view. In this study, there are two lux brand - Louis Vuitton and Vakko, was accepted following the searches in Turkey and in the world. These brands have given the advertisements at the Elle and Vogue magazines. Semiotic analysis of the advertisements was done. Advertisement positioning of two different brands and publicity methods are focal point. Both brand haven't given an advertisement due to season and releasing a product in January, February, July, August. For this reason, research has involved in September, October, November, December, 2015 and March, April, May, June, 2016. Advertisement were given in both brand in one year, they were constured with semiotic analysis. Research conducted was based on Roland Barthes' explanation hypothesis-denotation and connotation titles. In this context firstly, ''what is the brand?'' question was explained in the first part. The advertisement subject of lux brands was examined in the second part. In case of finally part, color, write, culture signal was appeared pick and choose. Keywords: Semiology, indicative, screened, denotation, connotation, lux brands'advertising, magazine advertising, Louis Vuitton, Vakko.