The use of social media as a marketing tool to create brand awareness: The example of Zen Pirlanta

Technology has brought change that has created some changes to our habits, and the amenities which continued for many years. Just, not as an individual but as an institution, an obligation to keep pace with this change, it has become a necessity in today's highly competitive environment. Competitive behavior methods have become a priority in the relations between enterprises and, however, businesses have sought alternative ways to create a difference for the goods or services they produce. In today's world, social media has become the best tool to fulfill these goals. Brands in these environments in the consumer mind; content, appearance, presented with various elements of awareness of other competitors have begun to stand out as the brand. It is possible for brands to be successful in competitive environments by protecting their market shares and by creating and managing them in the right social media platforms by providing the right marketing strategies. For this, the brand and the company is required to be preferred by the broad masses. This is through social media and promotional activities. Social media; it has important functions in the brand management process with applications that will enable differentiating brand and institution in the mind of the target audience.