Clarifying the factors that affecting brand loyalty and an application about the customers

In our century brand loyalty has a lot of importance. Recently, especially for marketing this term has a lot of importance because loyal customer is a profitable customer. Nowadays, brand loyalty has a much more different identity than repurchase.Emotion become a main stone of brand loyalty. Within this subject the term brand is explained in a detailed way and also, the term brand loyalty is explained in a detailed way and in the application part the brand loyalty around the customers who drink Coke is measured in an hypermarket. At the end of the study important information is gotten and the hypothezes are tested and the results about the hypotheses evaluated. According to the resullts age, occupation and education have a relation with brand loyalty but income doesn?t have. Key Words: Brand, brand loyalty,brand image, brand equity, brand personality.