Study about brand image of a brand city of Istanbul

It is expected the city would stand out from being an ordinary residential area, become a special place in people's minds and be preferred by its target audience. From this point of view cities are also competing with each other as like other business areas. Because of this competition between Cities is very meaningful to getting a city name as a own Brand. Branding a City are different activities organized and created economic, social and cultural values for a City, with a main purpose to influence the target audience. In order to make the cities more preferred by targeted groups in terms of living space. education, economy and tourism should be carried out Planned studies. Brand cities like Paris, London, Dubai, New York and Istanbul. They have their branding image,which affects perception of targeted people. In this research has been studied the relationship between the "cognitive image" and "emotional image" as the brand image of Istanbul as a brand.