Effect of media on popular culture and the rise of pop music

With the power shown by no other sector, media has been influencing every sector of society and especially with their messages directed toward the younger adult group between the ages 15-25, who are at the term of building a personality and forming socialization, by destroying traditional culture and gradually replacing it with a new one. The society has become homogenous and pleasures and values have taken on a similar and simple manner with mis new wave called "Popular culture". In the Turkish community the yought engage with media 5-6 hours daily. The most concrete example that can be given for popular culture in Turkey is the "Pop music" reality which is rating high via its increase on radio and televisions. This type of music which is effecting the youth of Turkey displays all the homogenous, simple and degenerated patterns of popular culture with its language, music and singers. Pop music has risen by the aid of media and through its thousands of hours of daily music broadcast has become the high rating music of Turkey. The cultural change in Turkey continues and the media continues to effect this change increadibly. Youth and popular culture which define themselves clearly will be, as a sociological phenomenon an area of study for many years.