The relationship between the level of technology readines of mobile banking customers and their intention to use mobile applications
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Abstract (EN)
In this study, it is aimed to reveal the relationship between the level of technology readiness of mobile banking customers and their intention to use mobile banking applications. In this study, which was carried out using the relational survey model, one of the quantitative research methods, the opinions of 400 participants living in Elazığ province and using mobile banking applications were consulted. Two different measurement tools, namely 'Technological Readiness', 'Technology Acceptance Model' and 'Intention to Use Mobile Banking Applications Scale' were used as measurement tools in the study. After the data obtained with the data collection tools were arranged, they were transferred to the SPSS package programme and descriptive statistics and correlation analyses were performed. As a result of the analyses, it was found that the participants were generally optimistic and innovative in their approach to the use of technology; Technological readiness scores did not differ significantly according to gender; Technological readiness scores differed significantly according to demographic variables such as age, occupation, education level and marital status; The mean scores of the participants regarding the technology acceptance model scale and its sub-dimensions were at a high level; The mean scores regarding the technology acceptance model and its sub-dimensions differed significantly depending on age, occupation and education level; mobile banking customers' perceptions of intention to use mobile banking applications are at a high level and their intention to use mobile banking applications differ statistically significantly according to their age, occupation, education level and marital status. As a result, this study has shown that there is a significant relationship between the level of technology readiness of mobile banking customers and their intention to use mobile banking applications.
Author
Elif Yardımcı
Institution
How to Cite
Elif Yardımcı (Master Thesis). The relationship between the level of technology readines of mobile banking customers and their intention to use mobile applications, 2024, Fırat University.
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