Marketing communication process via mobile channels and a research directed to undergraduate students attitudes regarding to mobile marketing

Referring to the exponential progress of technology, the concept of ?mobility? has its own place in our daily life. Leading of mobile phones, Laptop PC?s, tablet PC?s, PDA?s and mobile devices like smartphones have become one of our indispensables. ?Mobility?, with affecting almost every sector, has created its own openings. In the massive marketing conjuncture, the factors like, increasing costs in the late time period, hard rivalry conditions are making difficulties in marketing conditions. From this point of view, progress of technology and especially wide usage of mobile phones are attractive channels of marketing professionals. This concept which has many advantages according to traditional marketing methods, has been using so common in present.