Evaluation of sales efforts on mobile telecomunication dealers

The aim of this study, is to research the evaluation of sales development efforts on the mobile telecommunications sector via dealers. A detailed analysis of the sales development efforts is given by applying a survey to the Vodafone Turkey's main dealers in the southern Anatolian region.Furthermore, the responses of the dealers are analyzed thanks to the five Likert scale. In addition to these results, the relationship between the operators, the perception of the instantaneous situations and alternative sales efforts are also analyzed.According to the decision criteria; the results of the set of questions can be sorted from the most preference to the least ones as follows. According to the dealer?s responses; the cash supports, sales premiums and gift checks raise the sales efforts respectively. Moreover, we claim that in order to motivate the dealers for a planned campaign, the operators should: fix accessible targets to the dealers, launch an unrivaled new product, or apply an excessive rewarding policy. If we sort the response of the dealers to the question of which reward policy they would prefer: cash supports are in the first row, the second is gift checks, then the third is traveler?s checks.Keywords: Sales efforts, distribution, telecommunication