Subculture styles in fashion design: The example of İstanbul-Bağcilar

The subject of the study is to investigate the relationship between urban space, urban culture and the individual, and to examine the youth subculture in Bağcılar in the light of the definition of subculture styles that exist in the international fashion design platform. In this context, the thesis is divided into four parts. In the first chapter, the differences between the central and non-central areas of the city were examined; the definition of shantytown, suburb, ghetto and periphery neighborhoods that provide the basis for the birth and formation of subcultures has been made. Based on these definitions, it is aimed to make the spatial and cultural positioning of Bağcılar by addressing the urban transformation experienced in our country. In addition, how the youth subculture, which will be investigated with fieldwork in Bağcılar, is handled in the literature is given. In the second chapter, the concepts of culture, popular culture and subculture are defined; How these concepts correspond to the city center and the outlying areas of the city, how urban space affects the evolution of culture, and how mass media and media affect subcultures are examined. In the third chapter, the definition of clothing as a communication tool is made and the post-millennium global fashion design trends and styles in youth subcultures are examined. In the fourth chapter, the evolution of the youth subculture in Bağcılar in the last ten years has been examined by collecting the data of the fieldwork and face-to-face interviews conducted in Istanbul, Bağcılar district. Inspired by the primary and secondary sources' data collected about the youth subculture in Bağcılar, a fashion design project called "Ayandan Yana" which is a menswear collection consisting of 12 looks was created. The visuals of all the stages of the collection have also been added to this last part of the thesis. KEY WORDS: Fashion, Style, Subculture, Culture, City, Bağcılar, Millennium.