Conjoint analysis in determination of corn seed preference

In this study, it was aimed to determine the importance level of seed attributes in corn seed purchase by farmers. For this purpose conjoint analysis was applied and the preferences of seed purchase was determined according to the data obtained from the survey conducted among the farmers. Conjoint analysis is a multivariate market research technique, revealing the acceptance of criteria such as efficiency, price and adaptation which are important for consumers' usage habits and preferences. The questionnaire questions used in the study were applied to 123 farmers. The Kendall's Tau value, which is the representative power of the model, was found to be 0.935 (p <0.05) and the coefficient of determination was 0.98. As a result, the characteristics emphasized during the corn seed purchase, first yield (60.41%), second drought resistance (11.96%), third disease resistance (11.85%), fourth price (8.81%) and finally grain size ( 6.98%).