Customer relationship and an application in the transportation sector: Determining the personnel?s approach of the CRM and aspect of their customers

Today, the marketing situations have been dramatically changed for both the corporations and customers. Therefore; the traditional marketing approaches of the organizations which exist in the dynamic situation, have already been impossible to find new markets for their products, protect the market share and exist in the improving and becoming wilder competitive world.With the rapid advancements in IT( Information Technology) and globalism, there has been a certain situation that contains conscious and selective customers. By this effect, CRM has become an obligation in the market to identify the customers, understand what they wish or demand and up to these factors, acting in their ways.The corporations which use the CRM applications have had great advantages for acquiring the potential customers but the most importantly obtaining the existing customers. Also, it gets closer to the aim for creating the customer loyalty.The aim for this study is; examining the applications of CRM by the managers in the transportation sector, searching the approaches to the customers by the all personnels working at the different positions of their corporations and presenting the survey results of the personnels who work in the Egean Region centered corporations at the transportation.By following the ways mentioned above, this thesis study contains 3 sections. In the 1st section, it?s been presented the transition to the modern marketing approach from the traditional marketing approach, exiting of the CRM and the CRM components, in the second section the CRM process and applications and in the last section, the CRM survey results of the personnels who work in the Egean Region centered corporations at the transportation.Keywords: Customer Relationship Management, Transportation Sector, Customer Approach.