In build customer loyalty importance of customer relationship management: the case of TAV İşletme Hizmetleri A.Ş

In recent days had shown great developments and intense competition that is experiencing in the service sector, firms' profitability to increase and provide competitive advantage to be able to customer relationship management objectives of the increase customer loyalty and new strategies will need to find. Therefore, in research, in line with customer relationship management customer satisfaction and behavioral intentions were investigated possible. The purpose of this study; socio-demographic characteristics of the customers with the relationship between customer loyalty and satisfaction possible after the complaint is to determine the relationship between behavioral tendencies. As a result of the analysis made in this direction, participants with customer relationship management is a significant relationship between customer loyalty has been identified. In addition, participants share experiences with others' complaints and will continue to be a customer of TAV İşletme Hizmetleri A.Şwith the trends were found to be a significant relationship between satisfaction.