Investigation of title designs published on Netflix Turkey on the axis of kinetic typography

Symbols, signs and shapes that were used in ancient times turned into writing as the most functional structure. The forms of communication and the visual language used have changed and diversified with the advancement of technology, and the developing visual language has pushed typography beyond its standards and boundaries. The two-axis structure, which constitutes the essence of typography, has turned into a three-dimensional structure by activating. This formation, which is called kinetic typography, provides a visual feast by combining with sound and music, as well as effectively conveying the message it wants to give to the audience. Today, the predominant use of screen-based communication forms is among the factors that bring kinetic typography to the forefront, in addition to typography, as the internet network has expanded and access to information has become much easier. This study has been prepared in order to examine the five productions, which contain kinetic typography elements, among the popular TV series and movies broadcast on the Netflix platform, which offers series and movie content over the internet in a large part of the world, on the axis of typography. In the study, the history of typography and the transformation process into kinetic typography were discussed by examining the literature, domestic and foreign sources, and the relationship of generic designs with the development process was investigated. In this study; The development, rules and use of typography used in generic designs were explained to graduates of graphic design, cinema and animation departments, production companies, by associating with examples. It is planned that the study will serve as a guide for designing high-intelligible generics.