The impact of neuromarketing activities on consumer perception

Businesses go to different searchs in order to successfully resume their activities and save their presence because of the rapidly changing and developing competition conditions. Businesses requesting to keep up with the modern world are turning to different strategies in order similarity and number of goods and services. aspiration because of the similarity and number of goods and services. One of these strategies is subconscious advertising.. To give simple messages to consumers and affect them is away from being a method of bringing succes. Therefore, the subconscious advertising is not limited to the announcement similarity and number of goods and services. But also aims to create impulses for the consumer to purchase the goods or services. At this stage,the phenomenon of neuromarketing comes into play and, in contrast to the abstract data in which the field of subconscious advertising works, acts with concrete and quantitative data, examines the main causes of consumers' emotions and analyzes the reasons for the buying desire formed in the brain. The reasons behind the purchasing behaviors of consumers arising from neuromarketing will increase the amount of products or services that give priority to consumer satisfaction and satisfaction of enterprises and will enable high rate of profit. In the similarity and number of goods and services. neuromarketing activities, the effect of subconscious advertising on consumer perception is measured. In addition, a field study is conducted similarity and number of goods and services. supported by analyzing the similarity and number of goods and services. method and interpreting the results. Researched 386 subject. In this study, subliminal advertising and neuromarketing are discussed with a different perspective and a different sample. similarity and number of goods and services. to national and international literatüre. Key words: Marketing. Neuromarketing, subconscious advertising, consumer perception