Marketing in private pre schools marketing in private pre schools marketing in private pre schools

The services marketing, is one of the most emphasized business areas of marketing. The globalization, as its result the competition, have also affected one of the service type, the education sector, and the concept of marketing planning is gaining more importance every day, also for the educational institutions. The need of being prepared to the rapid change in preschool education institutions and the conditions of the competitive environment have revealed once again the importance of the marketing planning. The purpose of this study is to define in detail for the rapidly increasing numbers of private preschool education institutions in our country, the marketing planning process and the steps that should be followed by the institutions. In the research context, the stages of the marketing planning process which are expected to be realized in the educational institutions have been performed and explained respectively. In the last part of the study are included the research results and recommendations for education services marketing in the selected preschool education institutions and implementation of the marketing planning.