Form and content analysis of cultural features in olympic logo and pictograms

Cultural exchange has continued from the most acient times. During this exchange, the common language problem also showed itself. A person who used body language during the cave period began to meet this need with icons and written signs during the development process. Symbols that continue as part of life and provide the transfer of information appear in concrete and abstract forms. When body language was insufficient, pictographic (visual) language was introduced. Over time, this language has become an important means of communication. In today's world, traffic signs, the needs involved in everyday life have also been are a case in point.It is the logos that occupy an important place among these communication tools. Logo of an organization, a product or service that distinguish it in a way similar to her dignity and saving; unique,aesthetic, available in any advertising medium, typographic concepts is a universal language, Thus countries in circulation among the people, language is able to express themselves in piktografik from transportation difficulties. In this study, the historical development of the logos and pictograms used in the Olympic Games with the participation of all countries of the world was examined chronologically in form and content.