The impact of the relationship between organizatioanal culture and organizational communication on organizational loyalty and job satisfaction: The case of Basari Technical Service CO

ABSTRACTThe Impact Of The Relationship Between Organizational Culture AndOrganizatıonal Communication On Organizational Loyalty And JobSatisfaction:The Case Of Başarı Technical Service Co.Çiğdem SarıkamışDepartment of CommunicationAnadolu University Social Sciences Institute, July 2006Advisor : Assist. Prof. Dr. Erhan EroğluGiven the rapidly increasing competition among organizations of today?s businessworld, the basis on which superiority in competition is based has been changing.Organizations realized that success in competition can be achieved not only by factorssuch as research and development, modern marketing, technology, but also the basisof success lies in giving priority to human. With the realization of the importance ofhuman, organizations started to be engaged with issues such as organizational culture,organizational communication, job satisfaction and organizational loyalty.The composition of own values of organization and organization-specificorganizational culture shape the behaviours of employees, form of working, process ofmanagement and relations of organization with its environment. The commonality ofsuccessful organizations is the sharing of organizational culture with all employees byan effective organizational communication system and the adoption of organizationalculture by employees. Organizational communication provides both the flow ofinformation within the organization and sharing of organizational culture together withemployees. Organizational culture becomes meaningful only by an effectiveorganizational communication system.With an effective organizational communication system, organizational culture whichis adopted by all employees effects loyalty and job satisfactions of employees alongwith their attitudes and behaviours. The organizations with strong organizationalculture and an effective organization communication system do not have problems inthe flow of information, which in turn influences organizational loyalty and jobsatisfaction of employees in a positive way and provides competitive superiority toorganization.This research aims to examine the impact of the relationship between organizationalculture and organizational communication on organizational loyalty and jobsatisfaction in Başarı Technical Service Co. with the participation of staff of BaşarıTechnical Service Co. In the research, the level of adoption of organizational cultureby employees and the views of employees about efficiency of organizationalcommunication system, job satisfaction and organizational loyalty is analysed by thequestionnaire applied to employees.