Promotion efforts in hotel establishments and an implemantation at four star hotels in Istanbul

The purpose of this research is to have knowledge about execution on concerned subject, which the management have studied on, by making a very detailed study on promotion activities which are followed in the hotel management. In this scope the promotion activities in hotel establishment, which prefered mostly among the activities, this reasons of applying promotion efforts and how much budget is allocated for these promotion efforts are investigated. In adition to this whether there is a sale and marketing department in hotel management, the importance of sale and marketing department and putting up the knowledge of staffs about sales and marketing and what the other purpose are in hotel management. The data of the research were collected by using questionnaire which has two parts. In this research, questionnaires were given to the 102 four star hotel establisments and 81 questionnaires returned. In the analyze of the collected data with questionnaire the programme of Windows SPSS 10,00 has been used. To analyze these questionnaire data, the programmes of percent and frequency, mean and crosstab have been used. The results indicated that most of the hotel establishments are making use of these promotion activities and they have enough knowledge about it. Also the results showed that most of those managers have enough knowledge about selling and marketing and this effected the sales of the company positively.