Effect of strategic human resources planning on the service quality in hotel establishments and a research

The scope of this study is to emphasise the importance of strategic human resources planning in terms of increasing service quality and analyse the influence of this factor to consumer satisfaction in hotel enterprises. So, we'll compare the hotel enterprises that make strategic human resources planning with the enterprises which don't make any planning and try to find out if there is a meaningful difference in terms of service quality and consumer satisfaction between the two. We chose strategic human resources planning as the subject of this study because of the importance of "human beings" in business sector and their importance for providing consumer satisfaction. In this study, we notify the importance of strategic human resources planning and its influence on hotel industry by scanning the literature - By applying inquiries, we try to find out probable efficiency of strategic human resources planning on hotel industry. As a result of inquiry applications, was found out that service quality of the hotel that make planning is higher than the hotel that don't make planning. It is also emphasised in this study that to have an advantage in competition and to maintain long-lasting relations with consumers by responding their expectations, hotel enterprises should combine the strategic human resources planning with their own strategies. It is recommended that hotel enterprises should give attention to strategic human resources planning so as not to face with the danger of extinction because of low service quality and consumer dissatisfaction. It is indicated that hotel enterprises that make strategic human resource planning produce higher quality service than hotel enterprises without having it. Hotel enterprises with such plannings be able to increase service quality; thus, they will provide consumer satisfaction and maintain long-lasting relations with consumers. As a result, hotel enterprises will be successful.