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A research on strategic management tools usage

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2010
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Advisor: Doç. Dr. Ufuk Durna

Abstract (EN)

In this study, we aimed to determine which strategic management tools are used by hotel managements and if these tools satisfy managers in the business environment which is effected by the economic, social and politic developments. When relevant literature is examined, although strategic management literature has sufficient studies, it is seen that strategic management tools literature has limited studies. Besides, it is predicted that if we study in the area of strategic management tools on hotel managements it will also guide other managements which keep on its activities in other sectors.Especially we aimed to determine strategic management tools usage in the hotel industry. Therefore we used percentage and rate analysis as descriptive statistical methods and to determine the differences between variables One-Way ANOVA test is used.In this study which contains three, four and five stars hotels in Antalya, we find out that hotel managements consider strategic management ideas, when the stars of hotels increased it means hotel managers focus on strategic management activities more effectively. It is realized that managers whose age are older evaluate strategic management activities more efficiently when comparing managers whose age are younger.

Author

Faruk Kerem Şentürk

How to Cite

Faruk Kerem Şentürk (Master Thesis). A research on strategic management tools usage, 2010, Akdeniz University.

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