Investigation of the relationship between customer satisfaction and some variables of individuals receiving services in private fitness centers

This study aimed to determine the relationship between the satisfaction of customers in private fitness centers and their demographic variables. The research consisted of 373 fitness center customers in private fitness centers in the province of Tokat. Participation in the survey was random and based on volunteerism. A demographic form developed by the researcher and the Customer Satisfaction Scale in Sports Businesses were used for data collection. Significant differences between demographic data and the subscales of "development", "satisfaction", "quality of sports center", "quality of the working environment", and "quality of trainers" were determined. SPSS 26.0 statistical software was used for the analysis of the data. Skewness and kurtosis values were examined to determine the normality assumptions, and the data showed a normal distribution. The independent sample t-test and one-way analysis of variance (ANOVA) were performed to examine the relationship between the satisfaction levels of the customers and their demographic information. The Gabriel multiple comparison test among post hoc analyses was used to determine from which group the significant difference arose. As a result of the research, it was found that private fitness center customers, those who use the fitness center more, have higher satisfaction levels with the program, management, services and equipment than customers who use the fitness center less. Customers whose purpose of fitness is physical appearance have a higher overall satisfaction rate than customers whose purpose of fitness is socializing. In the study, married customers have a much higher rate of fitness center use than singles.