The role of public relations applications in private business enterprises in the brand management prosess: Tepe Home case

In the research, the role of public relations applications in private business enterprises in the brand management process has been examined on the grounds of ?Tepe Home? case.General director and staff of public relations department in Tepe Home company and 500.000 customers of Tepe Home whose numbers have been established by observation constitute population of the research. Consumer sample has been calculated as 384 at 95 percent confidence interval. Data collected by inquiry (?: .671 and ?: .871) and interview questions has been analyzed via programme. As a result of research, it has been come to the conclusion that there is significant relationship between public relations applications and brand management process.Key Words: Public Relations, Public Relations Applications, Brand, Brand Management, Brand Management Process.