Using public relations in to increase of the efficiency of marketing

Companies have been increasingly adopting a marketing understandingbased on consumer needs and expectations. Companies which have topredict speed and direction of the changes wellcome new approaches,methods and techniques in order to survive in the market.It is seen that public relations are able to make important contributions tomarketing applications which are organized so as to satisfy consumer needsand expectations, and also its conceptional devolopment has been coming into being in this process. When dealt with relationships between marketingand public relations at various levels, it was obviously understood thatMarketing Public Relations which is a result of these relations are able tosupport the strategic purposes of marketing effectively and it is essential thatshould be introduced to greater extend into the field of marketing in thisprocess.Marketing Public Relations completely deal with the product, service andthe marketing, seperately from the general practice of public relations whichare designed for the target audience both in the company and itsenvironment and use succesfully the different kind of communicationtechniques that encourage purchase and consumer satisfaction in order toachive the selling and marketing objectives. Therefore, the companyexecutives has been realizing that the Marketing Public Relations are able tocontribute the marketing strongly and cost-effectively in to order to reach tothe consumers and to gain their confidience.