The roal of goal setting in the performance management and Izocam case

The organizations would like to be much more effective, competitive and become a high-performance workplace in recent times, as we often hear the terms such as globalization, intense competition and crisis. The organizations should focus on contemporary performance management systems in order to increase the individual and corporate performance proactively, and focus on goal setting process in order to be successful and efficient in performance management.Goal setting is a motivational and cognitive technique used extensively in organizations as a method of directing individuals? efforts at work and providing the standards of performance.In this study, goal setting within the contemporary performance management practices is undertaken in a theoretical framework, and by analyzing İzocam A.Ş. workers? perceptions and behaviors, the current goal setting system efficiency is enlightened. This research has proven that the individual and corporate performance can be raised by providing higher level of participation of the workers in goal setting with discussions and negotiations.