The effect of planned behavior theory on Slacktivism: A research on Twitter users

In this study, it is aimed to find an answer to the question "Which elements predict one's participation in slacktivism? In order to better understand the concept of the slacktivism dimension of digital activism, which is still a topic of discussion for experts and researchers. For this purpose, the concept of Planned Behavior Theory, political self-efficacy, digital activism and slacktivism was examined in the research. Later, the relations between these concepts were discussed and the theoretical framework part was formed on the place of Slactivism in the literature and current debates. The quantitative research method was chosen as the research method to measure Twitter users' participation in slacktivism The quantitative research method was chosen as the research method to measure Twitter users' participation in slacktivism. Thus, the motivation of individuals to participate in silvery was tested with the modeling of the Planned Behavior an online questionnaire was created with a scale consisting of 28 questions. A total of 555 valid filled questionnaires were obtained. The collected data were tabulated with Microsoft Office Excel 2013 and analyzed with SPSS 20.0 software. As a result of the analysis, it was revealed that Planned Behavior Theory has a positive effect on participation in slacktivism and is statistically significant. It has been demonstrated that political self-efficacy does not have a mediating role in participation in slacktivism. Keywords: The Theory of Planned Behavior,Political Self-Efficacy, Slacktivism