Political marketing and the attitudes toward political marketing applications: A study on university students

Political marketing includes all the studies made by political parties for effecting the voters in favour of their side. Political marketing is the technique to reach the maximum number of vote of the political party leader or candidates.Today, ideologies lose their importance because of the effects of the developments in the world especially the globalisation. This situation causes to resemble political parties to each other both their programs and their thesis.for this reason, political parties begins to improve different strategies in their election campaigns.The purpose of this study is to determine the effects of political marketing activities on voters especially in the election period done by political marketing practice. So the reasons for voters to choose political parties have been examined with the political marketing activities together during the campaign periods.