Effect of the advertisement to the consumer behaviour
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Abstract (EN)
There is an intense competition on the market under the conditions of increasing competition together with the globalisation. In this environment, companies apply to advertisement in order to gain new costomers, increase their turnover and provide the publicity of the company. As a result of this demand, the advertising sector in our country shows a rapid increase.Today, except the classical advertisement tools, the new advertisement tools such as more modern internet advertisement, mobile advertisement have begun to be used intensively.. Advertisements are effective on purchasing behaviours of the consumers.In this study, the effect of the advertisement on consumer behaviours are searched.
Author
Başak Ergin Hoşver
Institution
İstanbul Beykent University
Division of Business Administration
How to Cite
Başak Ergin Hoşver (Master Thesis). Effect of the advertisement to the consumer behaviour, 2010, İstanbul Beykent University.
License
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