A research on customer satisfaction and customer loyalty of 3rd age group customers in thermal facilities within the scope of health tourism; Aydın province example

Purpose: This study was conducted to examine the customer satisfaction and loyalty of the third-age tourists, who visit the thermal facilities in Aydın province. Materials and Methods: The research was carried out analytically and cross-sectionally between September 2024 and January 2025, with a total of 300 third-year tourists, 140 famele and 160 male, who visited the thermal facilities in Aydın province. Data was collected with a survey form prepared by the researcher. Complementary statistics t-test, correlation analysis, regression analysis and Anova test were used in data analysis. Key Words: Health Tourism, Thermal Tourism, Third Age Tourism, Customer Satisfaction, Customer Loyalty