Virtual organization: An evaluation on managers of travel agency in Kusadasi

International boundaries seem to be removed by means of Internet-based-services shaped by information technologies. Potential clients' propensity to use Internet-based-services in transportation and travel organizations has forced travel agencies to utilize especially internet-based-services more effectively every day. The goal of this study is to reveal the case of virtualization in travel agencies andthe problems of travel agencies in virtualization in Turkey. The study consists of three parts. The first part focuses on the overall structure and properties of the virtual organization. In the second part are given information about virtual organizations in the tourism industry and virtual travel agencies. In the third part are presented datas that performed a survey on travel agencies in Kuşadası. In the study, the main problems of travel agencies about virtualization have been identified as lack of trained personnel, control problems and software problems.