Relationship between employer brand and candidate experience while recruitment and placement process

The aim of the research is to reveal the relationship between candidate experience and the employer brand while recruitment and placement process.Quantitative research technique has been used. Employer Brand Scale and Candidate Satisfaction Scale supported this research. Employer Brand Scale has seven sub dimensions: employee value perception, career and development opportunities, corporate reputation, economic factors, working conditions, social factors and workplace selection. Candidate Satisfaction Scale has four sub-dimensions:satisfaction with recruiter's responsible during interview process, satisfaction with the interview process, satisfaction with preparing for the interview process and satisfaction with being able to express themself during the interview process. 100 white-collar employees were participated in this research. No statistical difference (their gender, age, education level, duration of experience and the number of participated interviews) has been found among 100 white color employees at Employer Brand Scale and Candidate Satisfaction Scale. This research has concluded that there is a significant and positive linear relationship between employer brand and candidate experience satisfaction.