The development of the digital market on the strategic management of civil aviation

The study titled "The Development of the Digital Market on the Strategic Management of Civil Aviation" examines the effects on the strategic management of the digital market in the civil aviation sector. This study examines the digital trends in the aviation industry and how these trends affect the strategic decision-making time of companies. The study examines how civil aviation companies optimize customer relations and develop marketing strategies using digital marketing tools. In addition, it is focused on how civil aviation companies use digital marketing strategies in an advertising environment and hold an advertising advantage. The effects of digital marketing on operational management and cost management are also an important topic of his study. In this link, it is analyzed how sales and booking transactions performed through digital channels optimize the operational times of companies and reduce the goods. As a result, this study considers in detail the implications of Sunday for the strategic management of the digital market in the civil aviation sector. It explains that airline companies can develop a customer-oriented, competitive and efficient strategic management approach by following digital transformation trends.