The role of public relations in providing connection between the non-governmental organizations and the public: A case study on animal rights associations in the sample of İzmir city

Nowadays, public relations is approved an indispensable element for the organizations. Public relations, in general, comprises many purposes such as to adopt their opinion to public by enlighten public, to reach hits in organizational decisions by geting information from the public, to provide the organizational goals easy by cooperating with the public, to show the public that they are not indifferent to the their wishes, to create a positive image for the administration or the organization, on the people and to gain the support of the public, etc… Therefore, public and private organizations attach importance to public relations activities. Along the same line, public relations practices are very important for Non-Governmental Organizations (NGOs) too, as they are organizations that can operate thanks to the support of the public. In this study, It will be revaled by examining the role of public relations in organizations, through the associations that protect the animal rights within the NGOs in Izmir and at the same time, through the animal-loving individuals who are not members of any animal rights association. Key Words: Public Relations, Non-Governmental Organizations, Public Relations and Publicity Activities, Animal Rights Associations