Reputation management in non-governmental organizations (NGOS): A research ngos working on different areas"

Non-governmental organizations (NGOs) are supporting the solutions of economic, health and social problems that may be experienced in society. NGOs are the institutions where the understanding of social unity prevails. In other words, NGOs are important for the social and political development of countries as well as for social unity and be able to take part in the democratic space of societies. These organizations, which have contributed in various fields for society, it should deeply examine corporate reputation and the ability to manage corporate reputation. The strong reputation of NGOs will increase their reputation and confidence in society, increase their financial resources, and increase the number of members and volunteers, which can be more preferred than other NGOs. All of the achievements at the specified points are achieved with the acquisition of strong reputation. Because of the importance of corporate reputation management, the issue of thesis study will be on whether the corporate reputation of the NGOs is effectively managed or not effectively managed. This study aims to show how reputation is perceived in the NGOs, which concepts are expressed by the reputation, What are the features used to create reputation, ,How was make real the reputation management and reputation crisis management in NGOs, What are the features used to create reputation, What top management's point of view about reputation, what are the professional fields of people working in reputation management. Within this scope, as a result of the 'Civil Society Organizations Perception' survey conducted by ZENNA Institutional Brand Management Research and Consultancy Company, research samples were formed with nine NGOs with the highest performance and reputation management performance score. In-depth interviews were conducted with NGO managers or professional fields of people working in reputation within the sample. Together with the data obtained from these interviews, triedto clarify about how they manage the reputation of NGOs.