Political communication and new media relationship: Analysis of twitter uses of political party leaders in operation of Zeytin Dalı

Communication, which has been continuing its existence from the emergence of mankind to the day-to-day, is a concept embodied in different models at different times. Political phenomena that have been carried out from antiquity to day-to-day is a reflection of a phenomenon that maintains the popularity of every period. Political communication, which is a synthesis of concepts of politics and communication, is an application with a high degree of importance in order to handle the authority of administration. Recent research has concluded that social media is a field that is used by more and more people in parallel to the rapid development of computer and internet technology. One of the leading "brands" of the social media platform, Twitter is a microblogging medium that is used by large public figures. At the same time, Twitter is a room of political discourse that politicians can use to send messages to their target masses, and without sticking to filters in the traditional media. It can be said that the political communication using the new media tools is a more free structure than the use of traditional media tools. Content analysis is an important research method used in social sciences. Frequency analysis, which is a branch of content analysis, reveals the frequencies of appearance of words in numerical (percentage and proportional). Another category of content analysis is categorical analysis, in which a particular message is first segmented into segments, which are then grouped into categories according to previously determined criteria. Since the beginning of the 1980s, particularly in the southeast border of the problem of terrorism living in the Republic of Turkey, in the solution of these problems on behalf of the country's borders and cross-border military operations have coverage. One of these operations is the Operation of Zeytin Dalı, which was carried out on 20 January 2018 in the Afrin city center of Syria in line with the targets of PKK/PYD-YPG and DEAŞ. In addition to the theoretical researches on "political communication" and "new media", this study was carried out by analyzing the contents of Twitter on the important topics like "Operation of Zeytin Dalı", which were general or co-chairperson of political parties, it is formed. Keywords: Political Communication, New Media, Operation of Zeytin Dalı, Twitter, Content Analysis.