Recognition and virtual identities in social media; Youtubers

As a result of the meeting of the mass media with the Internet, New Media, which includes the features of Traditional Media, has emerged. The development of technology enables New Media to interact with the masses more actively. With these developments, the concept of Social Media has emerged with the introduction of new communication tools that will enable people to access the internet more easily and make it easier to use. The most important feature of Social Media is that it enables individuals to provide feed-back. Developing technology has led to an increase in the applications that emerged with Social Media and working with the Internet infrastructure. The most widely used social media platforms such as Facebook, Youtube and Twit-ter provide individuals with the opportunity to present their identities in a vir-tual environment. While individuals create a new identity in the virtual world, they are influenced by the popular culture and social media users. The reason for this is the desire to gain a new environment in Social Media applications in terms of appreciation, appreciation and demonstration of their abilities. The acquisition of this environment is to reach billions of users and communicate with the World through Social Media. In addition, the concept of fame is also changing in terms of differentiating social structure and cultural aspect. In this part of our research, the number of social media users has reached billions. Youtube is an important application in terms of showing the talents of the indi-viduals and themselves. "Youtuber" is known to people who are famous as a result of uploading videos on Youtube regularly and being popular in Social Media. Youtubers, who take their place rapidly in popular culture, desire to make their real-life identities extraordinary and reach more audiences. Howev-er, the impact of the Culture Industry and Visual Culture on the growth of the users of Social Media is significant. In this study, when examining 6 Youtubers in terms of Virtual Identity, they are people who produce different content as subject. Moreover, the differ-ences in their subjects are also important in terms of changing the audience in terms of age and gender. So the contents are divided into Children, Virtual Games, Makeup and Beauty, Personal Development, Culture Art, Vehicle use and Motorcycle. These Youtubers; Barış Özcan, Meltem Güner, Man in Golden Dress, Mithrain, Duygu Özaslan and Prince Echo. It is concluded that the virtual identity created by the people we have chosen as a result of the comparison of the most viewed content besides the Youtube analysis has an effect on the physical conditions such as space, music, costume and camera which strengthens the viewers. They are all known and most watched Youtubers in their fields. It is examined how Youtubers who tell dif-ferent topics reflect themselves to Youtube in terms of Virtual Identity. In this review, it is explained with the data that Youtubers have similarities as well as differences in terms of Virtual Identity. As a result, it was concluded that even the users who present themselves with a different and different identity in So-cial Media cannot fully reflect their own identities with the awareness that cer-tain identities are more famous on Youtube platform for financial gain. In other words, Youtubers have similar features that are similar to each other with the idea that they aim to create an audience in Virtual Identity projections. Keywords: Social Media, Virtual Identity, Youtube, Youtuber