Analysing the attitudes towards social marketing and its ethical dimensions

The aim of the thesis is to evaluate ethical aspect of social marketing in the light of attitudes of Business Administarion students towards social marketing applications. In the first chapter of thesis, general concepts about social marketing and marketing ethics was explained. Second chapter deals with potential ethical problems subject to social marketing. Finally, at last chapter we evaluated business students attitudes towards social marketing according to the result of the survey they participated. According to our research, the students find social marketing useful for the society but concerned about ethical problems and would like a better control and inspection of social marketing by government.