Factors affecting costomers i̇ntenti̇on to shop i̇n the context of soci̇al commerce
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Abstract (EN)
The main purpose of this study is to examine the new trend of social commerce and to examine the existence of relationships between social support, social commerce intention. In this study, the social media, e-commerce and social commerce concepts are examined and then the factors affecting the Instagram users‟ shopping through Instagram are analyzed through social commerce. In the last part of the research, the results of the analyzes are presented.
Author
Şeyda Yıldız
Institution
How to Cite
Şeyda Yıldız (Master Thesis). Factors affecting costomers i̇ntenti̇on to shop i̇n the context of soci̇al commerce, 2019, Kütahya Dumlupınar University.
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